When Marketers Look at Advertising Media They Often Begin with Viewer

question 33

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

• A) country culture
• B) regional culture
• C) demographics
• D) macromarketing measures
• E) scenario planning

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Definitions:

Neuroticism

A personality trait characterized by long-term tendencies to experience negative emotions such as anxiety, anger, or depression.

Extraversion

A personality trait characterized by outgoingness, high energy, and a preference for social interaction and external stimulation.

Psychodynamic Theories

Psychodynamic theories are a group of theories in psychology that emphasize the influence of the unconscious mind on behavior and the importance of childhood experiences.

Freud

Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.