When Considering Income as a Demographic Variable Affecting Marketing Efforts

question 98

Multiple Choice

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

• A)everyone is equal.
• B)income in the United States has become more unevenly distributed.
• C)everyone has been equally affected by the recession.
• D)there is increasing purchasing power among lower-income groups.
• E)middle-income consumers are quickly becoming upper-income consumers.

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Definitions:

Functional Work Teams

Groups of employees brought together from different departments to perform specific tasks or projects within an organization.

Leadership Functions

The roles and responsibilities carried out by leaders to guide, direct, and influence the work and behavior of others.

Formal Leaders

Individuals who hold recognized authority positions within an organization and are responsible for guiding and directing the efforts of others.

Identity-based Subgroups

Distinctive groups formed within organizations based on shared identity attributes or characteristics, such as ethnicity, gender, or professional background.