Marketers Should Not Assume That They Can Target All Asian

question 68

Multiple Choice

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because

• A) they speak different languages and come from different cultures.
• B) Asians do not respond to marketing efforts.
• C) there are not enough Asians in the United States to effectively target.
• D) each major city tends to have only one group of Asians in large numbers.
• E) one strategy is likely to be more expensive than multiple strategies.

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Definitions:

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The provision of education on a large scale, typically through public schooling systems, with the goal of making basic learning accessible to the entire population.

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