When Looking at Ethical Issues Associated with the Strategic Marketing

question 116

Multiple Choice

When looking at ethical issues associated with the strategic marketing planning process,questions:

• A) should only be addressed during the evaluation stage.
• B) should never be asked; only managers should deliberate marketing ethical issues.
• C) vary at each stage of the process.
• D) are never asked during the implementation stage.
• E) all of these.

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Definitions:

Delegation

The process of assigning responsibility and authority to subordinates to complete a task, while maintaining accountability for the outcome.

Matrix Structures

An organizational structure that combines two or more lines of reporting, typically function and product, to more effectively manage complexity.

Divisional

A divisional structure in an organization is a form of internal organization where divisions are created to operate semi-autonomously, each focusing on a particular product line, market sector, or geographical area.

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the work of diverse individuals and groups.