In the "Money from Mailing Lists" Scenario,the Heart of the Issue

question 41

Multiple Choice

In the "Money from Mailing Lists" scenario,the heart of the issue is that:

• A) the Internet is still a "frontier," and although ethical issues are important,so is the survival of the firms.
• B) the competitors might be harmed by having someone compete for their business.
• C) the consumers might feel that their privacy was invaded.
• D) the marketing director has not been careful enough in writing contacts with Marketing Matrix.
• E) the marketing manager is operating using 20 th century values that have not kept pace with the marketplace.

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Definitions:

Margin of Error

An indicator of the confidence in the results of a survey or experiment, reflecting the maximum expected difference between the true population parameter and a sample estimate.

Confidence Interval

A spectrum of values obtained from sample statistics that has a high probability of encompassing an unknown parameter of the population.

Sample Size

The number of observations or data points collected or selected from a population for the purpose of statistical analysis.

Sample Proportion

A statistic that estimates the fraction of the total population that exhibits a specific attribute, calculated from a sample.