Unlike Other Business Functions Like Accounting or Finance,people in Marketing

question 35

Multiple Choice

Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because

• A) they are trained in the art of effective persuasive communication.
• B) they are not considered to be as quantitatively skilled as accounting and finance people.
• C) they interact directly with consumers.
• D) the problems that occurred at Enron,Tyco,and WorldCom were caused by marketers.
• E) doing a good job of marketing requires some degree of unethical behavior.

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Definitions:

Equilibrium Position

Market equilibrium is achieved when demand equals supply, stabilizing prices as a consequence.

Price of B

The cost at which a specific good, service, or commodity "B" is offered for sale to consumers.

Indifference Curves

Indifference curves are graphical representations showing combinations of goods between which a consumer is indifferent, highlighting preferences.

Income

Income is the financial gain acquired from labor, capital investments, or business activities over a certain period, used for consumption or saving.