In the "Money from Mailing Lists" Scenario,the Heart of the Issue

question 41

Multiple Choice

In the "Money from Mailing Lists" scenario,the heart of the issue is that:

• A) the Internet is still a "frontier," and although ethical issues are important,so is the survival of the firms.
• B) the competitors might be harmed by having someone compete for their business.
• C) the consumers might feel that their privacy was invaded.
• D) the marketing director has not been careful enough in writing contacts with Marketing Matrix.
• E) the marketing manager is operating using 20 th century values that have not kept pace with the marketplace.

---

Definitions:

Operating Activities

Activities directly related to the day-to-day operations of a business, including revenue and expense transactions affecting net income.

Operating Activities

Activities that relate directly to the primary operations of the company, such as manufacturing, distributing, marketing, and selling a product or service.

Cash Receipts

All money (cash, checks, electronic transfers) received by a business, recorded in its accounting system, often associated with sales or other income.

Statement of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.