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Olivia Is Reading the AMA's Code of Ethics and Sees

question 18

Essay

Olivia is reading the AMA's Code of Ethics and sees the statement,"Marketers must do no harm." What does this mean?


Definitions:

Tone

The attitude or approach that the speaker or writer takes towards the subject, reflected in their choice of words or style.

Passive Voice

A grammatical construct wherein the subject of the sentence is acted upon by the verb, often distancing the subject from the action.

Impersonal Tone

A communication style that lacks personal emotion or feeling, often used in formal contexts.

Sentence Structure

The way in which the components of a sentence (subject, verb, object) are organized, affecting clarity, effectiveness, and readability.

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