For Many Years, Because of the Size of the U

question 68

Multiple Choice

For many years, because of the size of the U.S. economy, domestic companies ignored international markets, preferring instead to develop new product offerings for existing customers. These companies were pursuing a ________________ strategy.

• A) market penetration
• B) market development
• C) segment development
• D) diversification
• E) product development

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Definitions:

Exposure

Contact with a substance or factor that could affect health.

Association

A statistical relationship between two or more variables, events, or actions, indicating that they may occur together or influence each other but not necessarily implying causation.

Relative Risk

A measure that compares the risk of a health event among one group with the risk among another group.

Cohort Study

An observational study where subjects are selected based on exposure status and followed over time to observe outcomes.