When Pursuing a Market Development Strategy, Expanding into International Markets

question 127

Multiple Choice

When pursuing a market development strategy, expanding into international markets is generally

• A) more risky than expansion in domestic markets.
• B) impossible due to negative attitudes about American products.
• C) executed with the help of international trade subsidies.
• D) simplified by creating new products for export markets.
• E) the only option offering substantial opportunities for growth.

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Definitions:

Increasing Wavelength

A phenomenon where the wavelength of light or other electromagnetic radiation becomes longer, moving from higher energy to lower energy on the spectrum.

Directly Proportional

A relationship between two variables where they increase or decrease in conjunction with each other at a constant ratio.

Absorption

The process by which one substance becomes taken up or incorporated into another substance, such as a gas being absorbed by a liquid.

Wavelength

The distance between consecutive crests or troughs in a wave, often used in the context of electromagnetic radiation.