As Discussed in the Chapter Opening,Dunkin' Donuts,Starbucks,and McDonald's Have All

question 91

Multiple Choice

As discussed in the chapter opening,Dunkin' Donuts,Starbucks,and McDonald's have all found ways to succeed in the branded coffee market.How have they managed to do this?

• A) They use higher-quality ingredients than do other firms.
• B) Each of the firms employs marketing strategies that take advantage of the firm's unique strengths.
• C) They avoid opening stores near competitors' locations.
• D) They have agreed to divide the coffee market between them,and thus can avoid competing with each other.
• E) They have competed in the coffee market for so long that their success is guaranteed.

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