Melinda,a Marketing Executive,is Trying to Explain Customer Relationship Management (CRM)to

question 27

Multiple Choice

Melinda,a marketing executive,is trying to explain customer relationship management (CRM) to her parents.She explains that CRM is a way of thinking that translates into __________ to identify and build long-term relationships with her customers.

• A) a set of strategies
• B) programs
• C) efforts
• D) systems
• E) all of these