After Hurricanes Like Katrina, Many Small Building Contractors Will Flock

question 140

Multiple Choice

After hurricanes like Katrina, many small building contractors will flock to the damaged area, charging whatever customers will pay for temporary repairs to roofs and other parts of damaged homes. These contractors are engaged in a(n) __________ marketing orientation.

• A) transactional
• B) external
• C) relational
• D) internal
• E) value driven

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