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Your Friend Is Writing a "How To" Book and Asks

question 62

Essay

Your friend is writing a "how to" book and asks you for marketing advice.You start by exploring the four Ps.What questions will you ask? Be specific; your friend is creating a book.


Definitions:

Reserve Army

In Marxist theory, refers to the pool of unemployed or underemployed laborers in capitalist societies, which can be used to depress wages or fill labor demands during economic peaks.

Charismatic Leadership

A leadership style based on the leader's personal charm and appeal, often inspiring devotion and enthusiasm among followers.

Relative Deprivation Theory

A sociological theory that posits individuals or groups feel deprived relative to other similar individuals or groups, leading to social discontent.

Strain Theory

A sociological theory that explains deviance and crime as a result of the disconnect between societal goals and the means available to achieve those goals.

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