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When Assessing Customer Value,what Must a Marketer Always Remember

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When assessing customer value,what must a marketer always remember?


Definitions:

Accountant

A professional who is responsible for keeping and interpreting financial records, ensuring accuracy and compliance with laws.

Economist

A professional who studies the production, distribution, and consumption of goods and services, focusing on economic theories and practices.

Interest

The charge for obtaining funds, often shown as a percentage of the loan amount.

Explicit Cost

Direct, out-of-pocket expenses incurred in the operation of a business, such as wages or rental payments.

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