Customers Have Become More and More Anxious About Breaches of Privacy,and

question 2

Multiple Choice

Customers have become more and more anxious about breaches of privacy,and it is essential for marketing researchers that they:

• A) conceal consumers' addresses and phone numbers when they share information.
• B) share information only with the sales department for follow-up.
• C) respect and protect the privacy of customers without question.
• D) refer to the company's code of ethics to determine what information can be released.
• E) All of these.

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Definitions:

Farsighted

The condition of being able to see distant objects more clearly than objects that are near.

Habituation

The process of becoming accustomed to a stimulus after repeated exposure, leading to a decrease in the response to that stimulus over time.

Dishabituation

The renewal of attention or response to a novel stimulus after habituation has occurred to a previous stimulus.

Sensation

The method through which our sensory organs and nervous system capture and interpret energy from stimuli in our surroundings.