The Many Incidents of Identity Theft and Scams Falsely Presented

question 141

Multiple Choice

The many incidents of identity theft and scams falsely presented to consumers as market research surveys have made:

• A) consumers more sympathetic to the plight of market researchers.
• B) data mining easier.
• C) it more difficult for market researchers to gain cooperation from respondents.
• D) government regulation of market research more flexible.
• E) ethical market researchers use more devious techniques to gain needed information.