Once a Marketing Researcher Is Ready to Move Beyond Preliminary

question 140

Multiple Choice

Once a marketing researcher is ready to move beyond preliminary insights to specific,informed questions,the researcher is ready to conduct:

• A) conclusive research.
• B) data warehousing.
• C) syndicated marketing surveys.
• D) exploratory research.
• E) research design.

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Definitions:

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or touched, typically developed during infancy.

Assimilation

The process of integrating new information into existing cognitive schemas, perceptions, and understanding.

Schema

Cognitive structures that help individuals organize and interpret information, based on knowledge gained from past experiences.

Assimilated

The process by which individuals or groups of differing culture come to resemble those of the dominant group, sometimes including the adoption of language, customs, and values.