A Marketing Research Project Often Begins with a Review of the Relevant

question 114

Multiple Choice

A marketing research project often begins with a review of the relevant __________ data.

• A) primary
• B) secondary
• C) conclusive
• D) unfocused
• E) structured

---

Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, comes to trigger a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior conditioning.

Backward Conditioning

A less common form of classical conditioning where the unconditioned stimulus is presented before the conditioned stimulus.

Learned Response

A behavior that has been acquired or modified as a result of experience or conditioning.