With a Huge Influx of Hispanic Consumers into His Marketplace,Bill

question 49

Essay

With a huge influx of Hispanic consumers into his marketplace,Bill Deal,owner of Columbia Ford Motor Dealership,wants to know if Hispanic consumers make car purchase decisions differently from his other customers.Assuming that the information does not already exist,which primary data collection method would you recommend and why?

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Definitions:

Electrical Wire

Conductor material used to make electrical connections and transmit electrical power or signals.

Roll

A document or a list typically used for record-keeping or to account for members in attendance.

Waterfront Restaurant

A dining establishment located adjacent to a body of water, such as a ocean, river, or lake, often featuring scenic views.

Quarts

A unit of liquid capacity equal to two pints or one-fourth of a gallon, used in both the US customary and British imperial systems.