NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

question 97

True/False

NASCAR redirected its marketing efforts when a survey indicated that almost fifty percent of its fans were female.This is an example of psychographic segmentation.

---

Definitions:

Preferences

Individual choices or inclinations towards certain options, ideas, or items over others based on personal taste or values.

Transference

A phenomenon in psychoanalysis where emotions or desires originally associated with one person, typically from early life, are unconsciously transferred onto another in the present.

Good Friend

A person who is reliable, trustworthy, and supportive, often playing a significant role in one's social and emotional well-being.

Class Project

A group or individual task assigned within a course that requires applying learned theories and concepts to practical scenarios.