Paul Is Considering Psychographics as a Way to Segment the Market

question 124

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because:

• A)it is based on behaviors and underlying reasons why people make choices.
• B)it is easier to use than demographics.
• C)the travel business doesn't respond well to other approaches to segmentation.
• D)psychographics is the preferred method for service businesses.
• E)psychographic segmentation is the least expensive method.

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Definitions:

Temperament

An individual's inherent personality traits, particularly those related to their emotional and behavioral responses from early childhood.

Chess And Thomas

Reference to Stella Chess and Alexander Thomas, known for their research in child development, notably the concept of temperament.

Scheme

A systematic plan or arrangement for attaining some particular object or putting a particular idea into effect.

Harry Harlow

an American psychologist best known for his maternal-separation and social isolation experiments on rhesus monkeys, which underscored the importance of caregiving and companionship in social and cognitive development.