VALS Is the Most Widely Used ________ Segmentation Tool

question 116

Multiple Choice

VALS is the most widely used ________ segmentation tool.

• A)geographic
• B)behavioral
• C)psychographic
• D)benefits
• E)geodemographic

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Definitions:

Mortgagee

The mortgagee is the lender in a mortgage agreement, typically a financial institution, who lends money to the borrower (mortgagor) for purchasing real estate.

NINJA Loan

A loan that has been negotiated by a borrower with “no income, no job, and no assets.”

Qualifications

The skills, knowledge, and experiences that make an individual suitable for a specific job or activity.

Approval Process

A systematic procedure followed by organizations to validate and authorize proposals, projects, or transactions before implementation.