While Demographic and Geographic Segmentation of Retail Customers Is Relatively

question 60

Multiple Choice

While demographic and geographic segmentation of retail customers is relatively easy,these characteristics do not help marketers determine:

• A) how old their customers are.
• B) what their customers need.
• C) where their customers live.
• D) which customers have young children.
• E) what income brackets their customers are in.

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Definitions:

Planning

The process of setting objectives, determining strategies, and outlining tasks and schedules to achieve the goals.

Managerial Efforts

The actions or initiatives taken by managers to achieve organizational goals.

Leadership

The act of guiding, directing, and influencing others towards the achievement of goals.

Planning

The process of defining an organization’s goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate activities.