Whenever the President of the Local,public University Promotes the Institution,he

question 22

Multiple Choice

Whenever the president of the local,public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges) and high quality.He is positioning the institution based on:

• A)value.
• B)salient attributes.
• C)symbols.
• D)competitive comparisons.
• E)all of these.

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Definitions:

Smartphone Users

Individuals who use mobile phones that offer advanced functionalities beyond making phone calls, including internet access, apps, and multimedia capabilities.

Shopping Related

Activities, experiences, or services that are connected to or intended for the purchase of goods and products.

Social Media Sites

Platforms on the internet where users can create, share, or exchange information, ideas, and pictures/videos in virtual communities.

Promotional Messages

Communications designed to advertise a product, service, or event to increase consumer interest or engagement.