Chris Had Laughed at Some of the Cultural Mistakes Companies

question 97

Multiple Choice

Chris had laughed at some of the cultural mistakes companies had made in advertising and promotion in international trade while he was in school.Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product,and it didn't seem quite as amusing.He narrowed the issues down to sociocultural factors.He was looking at both __________ and __________.

• A) product uses; currency rates
• B) language; trading blocs and social structure
• C) potential boycotts; symbols
• D) visible artifacts; underlying values
• E) verbal communication; logistics

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Definitions:

Write Checks

The process of creating checks from a business account to pay for company expenses.

Bill Paying

The process of settling invoices or bills owed to suppliers or creditors, typically involving the outflow of cash from an entity's bank account.

Equity Account

An account representing the owner's interest in a company, indicating the difference between assets and liabilities.

Capital Stock

The total amount of a company's shares of stock, representing ownership in the company.