An Online Retailer Needs to Be Able to Measure How

question 17

Multiple Choice

An online retailer needs to be able to measure how well they convert purchase intentions into actual purchases.This is known as the:

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)culture quotient.

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Definitions:

Quasi-Experiment

A research design lacking random assignment of subjects to experimental and control groups, yet employing intervention and examination of its effects.

Random Assignment

A method used in experiments that randomly allocates participants to different groups in order to eliminate bias and ensure the groups are comparable.

Cognitive-affective Units

Concepts in psychology that represent the mental processes and emotional patterns that are closely linked and influence an individual's reactions to the world.

Self-regulatory Plans

Strategies developed by individuals to control their behavior, emotions, and thoughts toward achieving personal goals.