Marketers Often Use Principles and Theories from Sociology and Psychology

question 27

Multiple Choice

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and

• A) to develop basic strategies for dealing with their behavior.
• B) to contribute to the theoretical knowledge in those disciplines.
• C) to avoid cultural reference group problems.
• D) to maximize postpurchase cognitive dissonance.
• E) to satisfy ritual consumption needs while avoiding overconsumption.

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Definitions:

Variants

Different forms or versions of something, especially products or services that offer alternative options or features.

Alternate Designs

Different design solutions or prototypes considered in the process of creating or engineering a final product.

Undo Button

A graphical control element that allows users to revert their last action or a series of actions.

Quick Access Toolbar

The Quick Access Toolbar is a customizable toolbar in Microsoft Office programs that provides easy access to frequently used commands.