Which of the Following Is Not One of the Four

question 90

Multiple Choice

Which of the following is not one of the four factors affecting consumers search processes?

• A)Perceived benefits versus perceived costs of search
• B)Locus of control
• C)Actual or perceived risk
• D)Type of product or service
• E)Functional versus psychological need

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Definitions:

Socially Appropriate

Behavior that is considered acceptable or suitable within the norms and standards of a particular society or community.

Scientific Enterprise

A systematic and organized approach to research and investigation aimed at expanding knowledge and understanding through empirical evidence and experimentation.

Generalise

The process of applying findings or observations from specific instances to broader populations or situations.

Dependent Variable

The outcome observed in an experiment, which may change in response to manipulations of the independent variable.