Setting Unrealistically High Consumer Expectation Often Leads to

question 120

Multiple Choice

Setting unrealistically high consumer expectation often leads to

• A) ritual reversion.
• B) customer dissatisfaction.
• C) postpurchase harmony.
• D) financial risk.
• E) perceptual learning.

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Definitions:

Double-Declining-Balance

A method of accelerated depreciation which doubles the normal depreciation rate, reducing the value of an asset more quickly in its early years.

Accelerated Depreciation

A depreciation method that allows faster write-off of assets in the initial years of asset life.

Accumulated Depreciation

The total depreciation for a fixed asset that has been charged to expense since the asset was acquired and put into use.

Fixed Asset

Long-term tangible assets used in the operations of a business that are not expected to be converted to cash in the short term.