Marketers Fear Negative Word of Mouth Because When Consumers Are

question 53

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied,they:

• A) are less likely to say something than when they are satisfied.
• B) often want to complain to many people.
• C) buy more of the product to prove they were correct in their criticism.
• D) often file a lawsuit.
• E) all of these.

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