When Marketers Look at Advertising Media They Often Begin with Viewer

question 89

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as,age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using _____________ to see if the media "fits" with their advertising agenda.

• A)country culture
• B)regional culture
• C)demographics
• D)macromarketing measures
• E)scenario planning

---

Definitions:

Common Cold Viruses

Refers to a group of viruses, including rhinoviruses and coronaviruses, that cause mild respiratory infections, known commonly as the cold.

Level of Stress

The degree or intensity of stress an individual is experiencing at any given time.

Income Quintiles

A statistical measure dividing a population into five equal groups according to their income level for comparative analysis.

Government Spending

Expenditures by the government sector on goods and services that it consumes to provide public services and for the benefit of the community.