When Marketers Look at Advertising Media They Often Begin with Viewer

question 89

Multiple Choice

When marketers look at advertising media they often begin with viewer or listener profiles such as,age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using _____________ to see if the media "fits" with their advertising agenda.

• A)country culture
• B)regional culture
• C)demographics
• D)macromarketing measures
• E)scenario planning

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Definitions:

Middle Adulthood

A developmental stage, typically considered to occur from approximately 40 to 65 years of age, characterized by increased personal, social, and career responsibilities.

Creativity

The ability to produce original and valuable ideas, involves thinking or producing in ways that diverge from standard or traditional methods.

Intellectual Experience

Engagements or activities that involve deep thinking, learning, or the use of cognitive skills, enhancing knowledge and understanding.

Heart Disease

A broad term for any number of conditions affecting the heart, such as coronary artery disease, heart rhythm problems (arrhythmias), and congenital heart defects.