Marketers Should Not Assume That They Can Target All Asian

question 68

Multiple Choice

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because

• A) they speak different languages and come from different cultures.
• B) Asians do not respond to marketing efforts.
• C) there are not enough Asians in the United States to effectively target.
• D) each major city tends to have only one group of Asians in large numbers.
• E) one strategy is likely to be more expensive than multiple strategies.

---

Definitions:

Larry Ellison

Co-founder of Oracle Corporation, an American businessman and philanthropist known for his contributions to the technology industry.

Oracle

A system or medium through which advice or prophecy was sought in the ancient world, or a source of wise counsel or prophetic predictions in modern usage.

Inherit Wealth

Receiving assets, money, or property from a deceased person's estate based on legal succession or a will.

Social Stratification

A system by which society ranks categories of people in a hierarchy based on factors like wealth, income, race, education, and power, affecting their access to resources and opportunities.