Marcus Does Not Make Any Impulse Purchases and Tends to Purchase

question 20

Multiple Choice

Marcus does not make any impulse purchases and tends to purchase high-quality items from brands known for providing quality products.Marcus has plenty of time to research and identify the best product to buy.Which generational cohort does Marcus belongs to?

• A)Seniors
• B)Baby Boomers
• C)Generation Y
• D)Generation X
• E)Tweens

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Definitions:

Third Variable Problem

The circumstance where a variable that has not been measured accounts for the relationship between two other variables. Third variables are also known as confounds.

American Psychological Association

A professional organization representing psychology in the United States, aimed at advancing psychology as a science, a profession, and as a means of promoting health and human welfare.

APA Guidelines

Standards set by the American Psychological Association that govern ethics, research, and practice within the field of psychology.

Cognitive Approach

A psychological framework that focuses on mental processes such as perception, memory, and thinking, as essential components in understanding behavior.