In the "Money from Mailing Lists" Scenario,the Heart of the Issue

question 44

Multiple Choice

In the "Money from Mailing Lists" scenario,the heart of the issue is that:

• A)the Internet is still a "frontier," and although ethical issues are important,so is the survival of the firms.
• B)the competitors might be harmed by having someone compete for their business.
• C)the consumers might feel that their privacy was invaded.
• D)the marketing director has not been careful enough in writing contacts with Marketing Metrix.
• E)the marketing manager is operating using 20 th century values that have not kept pace with the marketplace.

---

Definitions:

Fair and Accurate Credit Transactions Act

A federal law aimed at enhancing consumer protections against identity theft and ensuring the accuracy of credit information.

Fair Credit Reporting Act

A federal law designed to ensure the accuracy, fairness, and privacy of information in consumer credit bureau files, and to protect consumers from unfair credit reporting practices.

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.

Federal Trade Commission

A United States federal agency established to enforce antitrust and consumer protection laws to ensure healthy competition and protect consumers from unfair business practices.