Unlike Other Business Functions Like Accounting or Finance,people in Marketing

question 35

Multiple Choice

Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because

• A) they are trained in the art of effective persuasive communication.
• B) they are not considered to be as quantitatively skilled as accounting and finance people.
• C) they interact directly with consumers.
• D) the problems that occurred at Enron,Tyco,and WorldCom were caused by marketers.
• E) doing a good job of marketing requires some degree of unethical behavior.

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Definitions:

Physical Nature

Physical Nature describes the fundamental qualities and properties of matter and energy in the physical universe, often explored through physics and natural sciences.

Digital Nature

The intrinsic properties and behaviors of systems and processes that exist or operate primarily in a digital or electronic form.

Online Retailing

The process of selling goods and services through the internet to consumers.

Amazon

An American multinational technology company primarily known for its e-commerce platform, along with cloud computing, digital streaming, and artificial intelligence.