In the "No Wonder It's So Good" Scenario,the Marketing Manager

question 56

Multiple Choice

In the "No Wonder It's So Good" scenario,the marketing manager learns her company's cola product contains a small amount of alcohol,although it is not listed on the ingredients.The company is not required to list the alcohol because it is such a small amount.The marketing manager is concerned about the impact of this omission,if it becomes widely known.This raises the __________ test of ethical action.

• A) publicity
• B) moral mentor
• C) golden rule
• D) person in the mirror
• E) all of these

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Definitions:

Capacity For Change

The potential or ability of an individual or system to modify its attributes or behavior in response to external conditions or stimuli.

Willpower

The ability to resist short-term temptations in order to meet long-term goals.

Habits Frequently

Regular patterns of behavior that are often carried out subconsciously and become routine through frequent repetition.

Willpower Exercises

Activities or practices aimed at strengthening an individual's self-control and ability to resist short-term temptations in pursuit of long-term goals.