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In 2007,Apple Computer Company Introduced Its New IPhone,adding a Cellular

question 66

Multiple Choice

In 2007,Apple Computer Company introduced its new iPhone,adding a cellular telephone,a camera,and Internet access to its iPod.The company was pursuing a(n) __________ strategy.


Definitions:

Personal Determinant

factors or attributes inherent to an individual, such as beliefs, values, and attitudes, that influence personal behavior and decisions.

I5 Processor

refers to Intel's Core i5 CPU, a mid-range processor offering a balance of performance and power efficiency for computers.

Lenovo Laptop

A personal computer produced by Lenovo, a multinational technology company known for its wide range of laptop models catering to various consumer needs.

Marketing Mix

A combination of factors under a company's control to influence consumers to purchase its products, typically described as Product, Price, Place, and Promotion.

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