(P562; Chapter Case Study)You May Have Been Part of a Viral

question 117

Essay

(p.562; Chapter case study)You may have been part of a viral marketing campaign to spread awareness of a product,service or company.What is viral marketing,and why is it effective?

Understand the concept of obedience and the factors that affect it.

Recognize the importance of situational influences on social behavior.

Identify the characteristics and dynamics of group behavior.

Understand the psychological mechanisms behind conformity and how cultural context impacts it.

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Definitions:

Updates

Information or data that has been revised or improved to bring it up to date, commonly used in the context of software or news.

Harlem Shake

A popular internet meme and dance craze involving a short video format where one person dances solo before prompting a group dance.

Meme

A unit of cultural information spread by imitation, ranging from catchphrases and internet memes to clothing fashions and architectural styles.

Viral

Describing content that spreads rapidly through a population by being frequently shared or circulated among individuals, especially via the internet.