Pop-Up Ads,blogs,Facebook,and Internet Television Viewing Are All Examples Of

question 102

Multiple Choice

Pop-up ads,blogs,Facebook,and Internet television viewing are all examples of:

• A)publicity.
• B)the increasing number of advertising communication channels.
• C)social marketing alternatives.
• D)sales promotion channels.
• E)personal selling communications.

Calculate net income and equity changes resulting from business operations and transactions.

Distinguish between different types of business activities (operating, investing, and financing).

Identify the implications of significant accounting principles such as the measurement (cost) principle, the full disclosure principle, and the materiality constraint.

Recognize how specific legislations impact accounting practices and corporate governance.

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Definitions:

Inferior Good

An inferior good is one where demand decreases as the income of the consumer increases, opposed to a normal good where demand increases with an increase in income.

Price Elasticity

A determination of how price fluctuations affect the demand level for a good.

Demand Coefficient

A numerical measure of the sensitivity of demand for a good or service to a change in one of its determinants, such as price, income, or the price of related goods.

Buyer Responsiveness

THe degree to which consumers change their demand for a product or service in response to changes in its price or attributes.