After Using Market Research to Identify the Target Audience for His

question 139

Multiple Choice

After using market research to identify the target audience for his advertising campaign,Jorge will next use this information to

• A) develop creative advertising copy.
• B) assess the potential effectiveness of his ad campaign.
• C) buy advertising time.
• D) set explicit and measurable objectives for the campaign.
• E) develop PSAs for distribution in lieu of advertising.

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Definitions:

Performance Standards

Defined expectations for an employee's work conduct and outcomes, against which their actual performance is measured for appraisal and improvement purposes.

Strategic Objectives

Long-term goals set by an organization to achieve its overall strategy and mission.

Criterion Contamination

In performance appraisal or research, when factors unrelated to the construct being measured affect the scores.

Correlations

Statistical measurements that describe the extent to which two variables move in relation to each other.