Actress Sissy Spacek Once Objected to a Series of Movie

question 145

Multiple Choice

Actress Sissy Spacek once objected to a series of movie scenes that included her smoking a certain brand of cigarettes.She was probably objecting to a __________ arrangement the film company had made with an advertiser.

• A) promotional deal
• B) mass media buy
• C) product placement
• D) public relations
• E) flighting

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Definitions:

Wheeled Coach

Known as the largest manufacturer of ambulances in the world, highlighting operations management and process efficiency in their production system.

MRP

Material Requirements Planning, a system for managing manufacturing processes through scheduling and inventory control.

Supermarket

A large-self service retail store offering a wide variety of food and household products, organized into aisles.