Examlex
The Truth campaign discussed in the text was an attempt to use sophisticated marketing techniques to "de-market" cigarettes.Most marketing efforts are targeted at getting people to do something--often make a purchase.Give an example of using marketing to get people to stop doing something.What kinds of marketing tools can be used to make such a campaign successful?
Shaping
A method of teaching new behaviors by reinforcing successive approximations towards the desired behavior.
Likelihood
The probability or chance that a given event will occur.
Toys
Toys are objects designed for play, often used by children and pets to provide entertainment, stimulation, and aids in learning and development.
Put Away
To place something in its designated spot or to store it out of sight.
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