(P562; Chapter Case Study)You May Have Been Part of a Viral

question 117

Essay

(p.562; Chapter case study)You may have been part of a viral marketing campaign to spread awareness of a product,service or company.What is viral marketing,and why is it effective?

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Definitions:

Ideal Self

An individual's conception of themselves in terms of their aspirations, goals, and standards of perfection, often serving as a motivational guide.

Downward Social Comparisons

This occurs when individuals compare themselves to others who are worse off in order to feel better about their own situation or abilities.

Self-Image

The personal viewpoint of an individual about themselves, including beliefs about appearance, personality, and capabilities.

Reference Group

A group that individuals use as a standard for evaluating themselves and their own behaviors, influencing their attitudes and behaviors.