One of the Benefits of Media Fragmentation Is It Has

question 126

Multiple Choice

One of the benefits of media fragmentation is it has allowed IMC planners to:

• A)target their desired audience more precisely.
• B)reduce their promotional expenditures.
• C)simplify IMC decoding.
• D)reduce the lagged effect.
• E)expand the use of rule-of-thumb budgeting.

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Definitions:

Microeconomics

The branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources.

Margin

The difference between the selling price of a product or service and its production or acquisition costs, often expressed as a percentage of the selling price.

Incentives

Incentives are benefits or rewards provided to encourage specific behaviors or actions, playing a crucial role in economic decision-making.