Marketers Spend Hundreds of Millions of Dollars Annually Creating and Promoting

question 15

Multiple Choice

Marketers spend hundreds of millions of dollars annually creating and promoting symbols,colors,and images that make it easier for consumers to recognize the company,its brands or its products.These efforts facilitate __________ in the IMC process.

• A) precoding
• B) pre-testing
• C) decoding
• D) encoding
• E) tracking

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Definitions:

Hindbrain

In the early embryo, one of the three divisions of the developing vertebrate brain; subdivides to form the metencephalon, which gives rise to the cerebellum and pons, and the myelencephalon, which gives rise to the medulla. Compare with forebrain and midbrain.

Metencephalon

Part of the vertebrate embryonic brain; gives rise to the cerebellum and pons.

Myelencephalon

Part of the vertebrate embryonic brain; gives rise to the medulla.

Cerebral Cortical Association

Areas of the cerebral cortex involved in complex cognitive processes, integrating information from different sensory modalities.