Marketers Adjust Their Messages and Media Based on the Type

question 98

Multiple Choice

Marketers adjust their messages and media based on the type of audience (suppliers,shareholders,customers or the general public) because:

• A) different media communicate in different ways.
• B) there are things you wouldn't want one group or another to know but you do want to let others know.
• C) these groups have very different attention spans.
• D) some read and some don't.
• E) that's the way it has always been done in marketing.

Comprehend the significance of specific tests in diagnosing infectious diseases.

Identify the role and process of staining techniques in the identification of pathogens.

Understand the process and importance of sample collection and handling including chain-of-custody procedures.

Recognize the implications of abnormal urine analysis results.

---

Definitions:

Social Support

Expression of empathy and concern for others that is communicated while listening to them and offering positive and encouraging words.

Downward Communication

The flow of information from higher levels of a hierarchy to lower levels within an organization or group.

Upward Communication

The flow of information from lower levels of a hierarchy to the higher levels, such as from employees to management.

Horizontal Communication

The exchange of information, ideas, or feedback among individuals or teams at the same hierarchical level within an organization.