Public Relations Is the Component of IMC That

question 45

Multiple Choice

Public relations is the component of IMC that

• A)supports other promotional efforts by generating free media attention.
• B)has received the greatest increase in spending.
• C)converts mass media advertising into direct marketing.
• D)most effectively uses IMC encoding.
• E)generates the most gross rating points.

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Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a specified time period.

Northwest-Corner Method

A technique used in solving transportation problems in operations research, starting with the top-left (northwest) corner of a matrix to minimize costs.

Source A

An initial or primary provider of information, materials, or resources, often referenced in research or procurement.

Capacity

is the maximum output that a system can produce over a given period under normal conditions.