Jim Was Asked to Determine the ROI for a Particular

question 91

Multiple Choice

Jim was asked to determine the ROI for a particular advertising effort.To do so,he needs to know

• A) the internal rate of return and the projected expenditure level.
• B) the total number of units sold and the total cost of sales.
• C) sales revenue and advertising cost.
• D) gross margin and advertising cost.
• E) the advertising cost and the total communications expenditures.

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Definitions:

Defense Mechanism

Psychological strategies employed by individuals, unconsciously, to protect themselves from anxiety arising from unacceptable thoughts or feelings.

Repression

A defense mechanism where stressful thoughts or memories are unconsciously blocked from entering awareness.

Reaction Formation

A psychological defense mechanism where an individual behaves in a way that is directly opposite to their true feelings or impulses.

College Student

An individual enrolled in an institution of higher education to pursue a degree or certificate.